Content marketing
Vesalius is a bookstore specialized in medical, scientific, and academic books.
It offers a wide range of titles in areas such as medicine, nursing, health sciences, psychology, and more. It also has a catalog of new releases and study materials for health professionals and students.
The challenge
Increase Vesalius’ reach and visibility in a highly specialized niche, generating qualified traffic and building a community of students and health professionals.
Idea
Create valuable content that educates, inspires, and solves real doubts of the target audience (such as medical students, residents, nurses, and health professionals), positioning Vesalius not only as a bookstore but as a reference in medical knowledge.
Solution
Create a content marketing strategy on social networks based on short videos explaining medical books, fixed posts with recommendations by specialty, and thematic giveaways to generate interaction, loyalty, and organic growth.
Content and advertising strategies
“At Grupo Vesalius we needed to expand our marketing strategy towards social networks to bring our products to new consumers, we worked with Digital Agency ZC on a content and advertising strategy that allows us to continue positioning our leadership.”
Mireya Chapa, Director of Grupo Vesalius
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