Crisis management and brand recognition

Seguros SURA is an insurance company of Colombian origin with presence in several Latin American countries.

It offers solutions in insurance, trends, and risks for individuals, companies, and mobility. It stands out for its focus on proactive risk management and supporting its clients with comprehensive solutions, not only in times of claims.

Increase recognition of Seguros SURA in Mexico against competitors with greater historical presence, and strengthen its reputation to face possible contingencies or public criticism.

Build a solid narrative that connects the target audience with relatable stories and prepared spokespersons, transmitting trust and empathy.

To generate greater recognition, spokespersons were trained with media training to be ready to interact with the media. Press releases reflecting the brand’s strengths were sent, and strategic interviews in key media were sought. In times of crisis, communication was fast and clear, ensuring the brand’s response aligned with its values.