Spokesperson positioning and crisis management
Quálitas is a Mexican company specialized in
auto insurance.
It offers coverage for private vehicles, freight, public transport, and motorcycles, as well as online services for contracting, payments, and claims follow-up. It is one of the leading insurers in its field in Mexico, with a strong national presence and a focus on personalized service and operational efficiency
The challenge
Create a Public Relations plan at the Latin American level based on crisis management to increase the presence and reputation of the company’s social responsibility actions in traditional and digital media.
Idea
Turn Quálitas spokespersons into trusted references in mobility, road safety, and risk prevention, with clear and consistent messages in both calm and crisis times.
Solution
Design an agile and transparent Public Relations strategy, and schedule media participation, opinion columns, and sector forums to maintain visibility and leadership in the public conversation.
Demystifying insurance with success!
“Thanks to Zarzuela’s services we have managed to have a presence in the main national and international media, position the Company and its service excellence, communicate our social responsibility actions, and contribute to generating an insurance culture in Mexicans by conveying the importance of having policy protection for their vehicles and different coverages.”
Jessica Flores, Director of Corporate Communication at Quálitas insurance company
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