Brand recognition
El Rincón Verde is a company focused on ecological and healthy products.
It offers organic items, workshops, and resources for those seeking natural alternatives in their diet and well-being. It also has an active community and commitment to the environment.
The challenge
Make visible the value of urban gardens and the use of medicinal plants in everyday life, beyond their decorative or trendy aspect.
Idea
Position El Rincón Verde as a source of knowledge and action on natural well-being, environmental education, and self-sufficiency in urban spaces.
Idea
Position El Rincón Verde as a source of knowledge and action on natural well-being, environmental education, and self-sufficiency in urban spaces.
Solution
Launch a PR campaign with educational content in the media, organizing collaborations with health and lifestyle outlets, as well as brand presence at green events as a reference in gardens and urban herbalism.
The initiative for a better world
“Working with Digital Agency ZC has been an exceptional experience. Thanks to their professionalism, creativity, and strategic vision, we have managed to position El Rincón Verde as a benchmark within the industry, reaching key spaces in different media that have driven our growth and recognition. We deeply value their commitment, closeness, and ability to understand our essence and project it authentically. Without a doubt, an indispensable ally to continue spreading our message further!”
Alejandro Andrade, CEO of El Rincón Verde
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