Brand recognition
Bitrue is a global cryptocurrency exchange platform that allows buying, selling, and investing in cryptos.
Bitrue is a cryptocurrency exchange that offers users a secure and super convenient platform to buy and sell digital assets.
The challenge
Increase Bitrue’s recognition as a reliable and accessible platform within the competitive crypto ecosystem in Latin America, where trust and security are key.
Idea
Position Bitrue as a relevant player in crypto financial education, boosting its presence through experts, specialized content, and reference media.
Idea
Position Bitrue as a relevant player in crypto financial education, boosting its presence through experts, specialized content, and reference media.
Solución
Press releases with key launches and functionalities were managed, interviews with fintech and business media in Mexico and Latin America were sought to build credibility in the market.
Brand recognition strategies
Digital Agency ZC has been a key ally for Bitrue Exchange in Latin America, allowing us to connect with the best media through effective strategies and a professional approach. Their communication experts stand out for their commitment, ability, and willingness to help, always with an exceptional attitude. Their work has been essential to strengthening our presence in the region.”
Javier Gamboa, Business Development Director of Bitrue
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