Press conference and brand recognition
bioMérieux is a global company specialized in syndromic diagnosis, focused on public health, food safety, and environmental control.
It develops innovative solutions to detect infectious diseases, improve clinical care, and optimize processes in laboratories and industrial environments. It has a strong presence in Latin America and a commitment to data-driven medicine.
The Challenge
Consolidate bioMérieux’s positioning as a leader in timely diagnosis in a post-pandemic context, and raise awareness of current threats such as superbugs.
Idea
Take advantage of the new public interest in preventive health and generate visibility through key media, scientific spokespersons, and an educational approach.
Solution
Interviews were managed in strategic media, press releases and expert topics were positioned, and press conferences were organized for important announcements such as the collaboration with Christus Muguerza hospital in Monterrey, focused on raising awareness about superbugs and the role of early diagnosis to combat them.
We connect with the health sector thanks to innovation and purpose!
“A“Digital Agency ZC was the ally we were looking for to have a presence in strategic media that helped us position our key health messages during pandemic times. Thanks to their experience, we managed to reach more audiences, providing them with clear and precise information.”
Héctor Barillas, General Director of bioMérieux
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