Stakeholder
relations
ALD Automotive Mexico is a company dedicated to fleet management and mobility solutions.
It offers services such as leasing and comprehensive fleet management for companies. It focuses on improving vehicle efficiency and sustainability through a personalized and technology-based approach.
The challenge
Strengthen stakeholder relations in a market where mobility innovation requires trust, visibility, and collaboration.
Idea
Reinforce ALD Automotive’s presence as a reference in corporate mobility and sustainability solutions, through a strategic narrative and active relations with key ecosystem players.
Idea
Reinforce ALD Automotive’s presence as a reference in corporate mobility and sustainability solutions, through a strategic narrative and active relations with key ecosystem players.
Solution
A PR strategy was designed based on value experiences aimed at stakeholders, interviews in corporate and business media, and the preparation of spokespersons to represent them in industry events, generating positioning and long-term ties.
Public Relations strategies
“During my time in ALD Automotive’s communication area we worked hand in hand with Digital Agency ZC to position the company as a leader in the car leasing market, achieving media presence through press releases, events, and interviews. We promoted the arrival of electric fleets to the country and the company’s commitment to sustainability, achieving great reach and showcasing the most relevant projects of the French-origin company to the most important sector journalists.”
Monserrat Miranda Vega, Former Communication and User Experience Manager of ALD Automotive
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