Dressing for Television: What Spokespersons Need to Know

This article was originally published in June 2021 and updated in December 2024 to provide more accurate, comprehensive, and up-to-date content.

Todo lo que necesitas saber sobre cómo vestirte para la televisión y lucir genial en tus entrevistas, mientras proyectas la imagen que tu empresa necesita. 
Sacnicte Bastida y Diana Zaragoza

In the world of Public Relations, a spokesperson’s impact on television depends not only on their message but also on their appearance. Dressing for TV is an art every spokesperson should master to convey confidence and credibility.

Visual perception is key in audiovisual media. A professional image can make the difference between connecting with the audience or losing their attention.

Choosing the right outfit for a TV interview can be tricky, especially when unaware of how colors, textures, and personal style appear on camera. Context also matters—whether it’s a formal interview or a news segment, each scenario requires a tailored strategy to stand out. And let’s not forget: strong relationships with journalists are essential.

Below, we explore how spokespeople can choose their wardrobe to communicate professionalism, confidence, and message alignment. Stay with us—we’ve got the best insights for you.

Why Dressing for Television Matters?

Television is a visual medium, and viewers form impressions in seconds. Dressing for TV isn’t about vanity—it’s a strategic tool to reinforce your message.

The right outfit helps avoid distractions and keeps the focus on what truly matters: your words. For instance, loud patterns or clashing colors can shift attention away from your message. A well-chosen outfit, on the other hand, enhances professionalism and authority.

Technical aspects also play a role. Studio lighting can affect how certain colors or fabrics appear. Pure white may be too bright, while deep black can flatten your figure on screen. Understanding the technical side of TV helps you choose wisely.

Psychologically, a professional image builds trust with both the audience and interviewers. The right clothing can empower the spokesperson, helping them feel confident and comfortable. Being an effective spokesperson requires communication skills and strategic preparation.

Spokesperson Style on Camera

A spokesperson’s style should reflect their message and personal brand. Every choice—from colors to accessories—should align with the image they want to project.

Style must also match the context. A tech company spokesperson might opt for a modern, minimalist look, while a legal expert may choose a classic formal suit to convey seriousness and professionalism. Comfort is key—any discomfort will show on camera and distract from the message.

Details matter. Accessories should be subtle—elegant watches and discreet jewelry can complement the look without stealing the spotlight. Shoes are crucial too. Avoid buying new ones right before the appearance unless necessary; you never know how they’ll fit. We’ve learned this the hard way with one of our spokespeople.

Color choice is critical. Solid tones work better than prints or patterns, which may distort on camera. Colors should complement the spokesperson’s skin tone and avoid unwanted reflections under studio lights.

Dressing for TV Interviews

TV interviews are valuable opportunities to communicate your message, and the right outfit can be a powerful ally. Balancing style and functionality is key.

Outfits should match the interview format. Formal suits are standard for news programs, while a smart-casual look may suit morning shows. Research the show’s aesthetic to ensure alignment.

Choose fabrics that resist wrinkles and allow ventilation—ideal for long interviews under bright lights. Watch out for sweat! Between nerves and poor ventilation, things can go south quickly. That’s why choosing the right outfit is essential.

During moments when the interviewer is speaking, the camera will focus on them—use that time to discreetly wipe sweat or adjust foggy glasses. It’s totally acceptable.

Body language also matters. Clothing should allow natural, confident movement and avoid noise that could be picked up by microphones.

Practice in front of a camera beforehand to see how your outfit looks on screen and make adjustments. Consulting media training experts like Agencia Digital ZC can provide personalized advice to maximize your impact.

Image Tips for Public Relations

A spokesperson’s success on TV depends not only on what they say, but how they say it—and how they look. That’s why image tips for PR professionals are essential.

Consistency between outfit and message is key. Serious topics call for formal attire; lighter themes allow for a more relaxed approach.

Details count. Clothes should be spotless, ironed, and free of stains or wrinkles. Choose fabrics that don’t reflect harsh studio lights.

Personal grooming matters too. A neat hairstyle, professional makeup, and upright posture complement your outfit to create a polished media image.

Colors can reinforce your message: blue tones convey trust, while grays project professionalism. Strategic use of color influences how audiences perceive and emotionally respond to your content.

Avoid clothing with patterns or lines that may distort on screen.

Finally, expert advice in image and media training is a smart investment. These professionals offer tailored guidance to ensure every TV appearance is a success.

Remember, a successful TV appearance starts with careful planning—including dressing appropriately and considering every aspect of your image.

If you’re ready to take your spokesperson skills to the next level, Agencia Digital ZC offers media training and specialized coaching. Contact us today and ensure your success on camera!